UI Design

Build a Landing Page

Build a focused landing page by deciding the offer, mapping the first screen, choosing reusable sections, checking readability and validating the final HTML, CSS and metadata before launch.

What this workflow solves

Target outcome

A clear landing page structure with a strong hero, reusable sections, accessible contrast and practical launch checks.

Work through Landing page

Track each step, focus the current task and copy a starter outline for your project notes or implementation plan.

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Define the offer before designing

A landing page works when the visitor understands what is offered, who it is for and what to do next.

  • Write one plain-language offer statement.
  • Choose one primary CTA and one secondary path.
  • List the proof points the page must show above and below the fold.
Starter codeCopy and adapt this outline for the workflow.
<section aria-labelledby="build-a-landing-page-title">
  <p>Landing page</p>
  <h2 id="build-a-landing-page-title">Build a Landing Page</h2>
  <p>A clear landing page structure with a strong hero, reusable sections, accessible contrast and practical launch checks.</p>
  <ol>
    <li>Define the offer before designing</li>
    <li>Plan the section order</li>
    <li>Build the visual structure</li>
  </ol>
</section>

Plan the page outline

Choose the sections your landing page needs, then copy a simple outline and jump to matching component guidance.

Work this way

These are the patterns that keep the workflow practical, accessible and easier to maintain.

Write one plain-language offer statement.
Use a hero, feature section, proof section and final CTA.
Use consistent spacing, radius and type scale.
Format the HTML and inspect the heading order.

Avoid these traps

Adding sections because they look impressive instead of helping a decision.
Using inconsistent spacing, button styles or card treatments.
Treating mobile layout as a smaller desktop layout.

Step-by-step workflow

Follow the steps in order, then use the resource sections when you need a tool, reference or UI pattern.

1

Define the offer before designing

A landing page works when the visitor understands what is offered, who it is for and what to do next.

  • Write one plain-language offer statement.
  • Choose one primary CTA and one secondary path.
  • List the proof points the page must show above and below the fold.
2

Plan the section order

Use sections as a workflow, not decoration. Start with a hero, then explain value, proof, details and the next action.

  • Use a hero, feature section, proof section and final CTA.
  • Keep cards and lists scannable on mobile.
  • Avoid adding a section unless it helps the visitor decide.
3

Build the visual structure

Create reusable pieces for navigation, hero, feature cards and testimonials before polishing individual details.

  • Use consistent spacing, radius and type scale.
  • Check contrast for text and CTA colours.
  • Keep every section readable without relying on images.
4

Validate launch basics

Before publishing, check metadata, responsive behaviour, links, headings and accessibility basics.

  • Format the HTML and inspect the heading order.
  • Add page title, meta description and Open Graph metadata.
  • Test the page at narrow mobile widths and keyboard tab order.

Tools, cheatsheets and components

Use these linked DevKitYard sections when the guide moves from planning to doing.

Build landing page sections in ElementYard

Use ElementYard when the structure is ready and you want to visually customise sections.

Open ElementYard

Landing page questions

Is this a landing page template?

No. This guide is a workflow for planning, checking and assembling a landing page using DevKitYard tools, cheatsheets, components and ElementYard.

What should I check before launching a landing page?

Check the offer, CTA clarity, heading order, mobile spacing, colour contrast, metadata, links and social preview.